The Brief

The Brief: To create a promotion for the release of an album to include one Music Video with two ancillary tasks; a digipak and a magazine advertisement for the album. In my blog I will explore and research other successful music videos, digipak's and magazine advertisements from notable artists both within my genre and other genre's in an attempt to create an effective promotion for an unsigned artist. I will analyse influential music video directors and artists to draw inspiration from when producing my final package. As an avid music fan, specifically in regards to the Indie Rock genre, I am excited to conduct this research and create both the blog and final product - I believe that bands such as The Libertines, Catfish and the Bottlemen and the Arctic Monkeys will inspire me in my decision making process throughout this project to promote my chosen unsigned artist to their target audience.