Both music videos and film rely on design, it is vital to the success of the product; music videos have to display a narrative in addition to promoting the song and the artist in a short time scale. Mise-en-scene and editing must work together to display a single message on screen.
When music videos have complicated narratives, it is important that directors work to ensure that the narratives are clear and can be understood by the viewer; this is difficult in a video without direct speech. A large factor in the success of a music video is the quality of the song and the artist that they are working with, they both work together to create synergy. An example of a music video that was subject to heavy direction is The Shoes' "Time to Dance" directed by Daniel Wolfe.
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